About Psychemeta

Founder-led execution with
technical depth

Psychemeta combines strategic thinking with hands-on delivery across branding, websites, marketing, SEO content, and AI workflows.

The Psychemeta story

Psychemeta started from one clear gap: many strong businesses were losing deals because their brand, website, and marketing did not reflect the quality they actually delivered.

Founded in Worcester, Worcestershire, and built by a technical founder with a creative mindset, Psychemeta bridges strategy and implementation. Instead of handing ideas off to multiple suppliers, clients get one accountable partner from concept to launch.

The name combines Psyche (essence) and Meta (beyond). The goal is simple: help companies express their real value clearly and scale it through better digital systems.

Delivery is intentionally lean and focused. You work directly with senior capability and specialist collaborators when needed, so projects move fast and stay aligned to business outcomes.

Founder Led engagement model
7 Sectors served in previews
End-to-end Brand to AI capability
Outcome Focused delivery
Our Values

What we stand for

Strategy First

Beautiful design without purpose is just decoration. We always start with the 'why' before moving to the 'how'.

True Partnership

We're not vendors, we're collaborators. Your success is our success, and we're invested in the long game.

Brave Creativity

Safe is forgettable. We push for ideas that make people stop, feel, and remember.

Radical Honesty

We tell you what you need to hear, not what you want to hear. Respectfully, of course.

Continuous Growth

The digital landscape never stops evolving, and neither do we. We're always learning, always improving.

Joy in the Work

Life's too short for boring work. We bring energy, enthusiasm, and yes — fun — to everything we do.

The Founder

One operator. Every project.

Psychemeta isn't a 30-person agency hiding behind a slide deck. It's a single accountable founder who builds, brands, and ships — and writes every line of code, copy, and strategy that leaves the door.

PM
Founder

Philip Martin MBA

A technical founder with an MBA and 13+ years inside the UK home care software industry — selling, supporting and implementing technology for agencies up and down the country — before building my own software for the sectors I had been serving.

Psychemeta is the product studio I run from Worcester. It's how I ship the brand, web, app, SEO and AI work that goes into my own ventures — 1:90 Align, HospitalityApp, homecareOS, plus four more in build — and how I take on a small number of growth-stage clients each year who want the same craft, end-to-end, from one person accountable for the outcome.

My background is the vendor and implementation side of home care, not the operator side. I helped run a home care software company, sold to and supported hundreds of UK domiciliary agencies, and rolled out the mobile and app technology those agencies depend on every day. That's the lens I bring: I've seen what works and what doesn't across a wide cross-section of agencies, not just inside one. I built homecareOS because the off-the-shelf software wasn't good enough for the agencies I was supporting.

  • MBA — strategy, finance, operations
  • 13+ years in UK home care software — sales, support, implementations
  • Hundreds of UK agencies sold to, supported or implemented for
  • Full stack — brand, web, native apps, SEO, AI
  • 3 live products, 4 in build, under the Psychemeta umbrella
Connect on LinkedIn Get in touch
Practice Structure

One Principal. A planned hierarchy. Honest about the current state.

Psychemeta is built to be a three-level practice. During the current build-out phase, Phil delivers all roles directly. Pricing already reflects the team-delivery model, so client cost stays predictable when seats fill.

Top

Principal · Phil Martin MBA

Sets strategy direction across every engagement. Delivers Enterprise tier and all Fractional CXO standalone clients directly. Attends quarterly strategic reviews on Structured tier and annual reviews on Growing and Startup.

Middle

Director

Day-to-day strategic lead on Growing and Structured tiers. Leads Monthly Strategy Retainer and Fractional CMO standalone clients. Max 2 seats as the practice scales. Currently delivered by Phil during team build-out.

Junior

Senior Strategist

Day-to-day execution lead on Startup tier. Support on Growing and Structured. Max 2 seats as the practice scales. Currently delivered by Phil during team build-out.

Honest about the build-out: clients sign up for the practice and the pricing, knowing Phil currently fills every seat. When the Director and Senior Strategist seats are hired, day-to-day delivery on lower tiers shifts to the named team member on each account. Phil's strategic involvement at each tier stays as defined.

How We Work

Collaboration over handoffs

We don't disappear into a cave and emerge three months later with a "ta-da!" We believe in working alongside you, keeping you involved at every step.

Regular check-ins. Clear communication. No surprises. Just a genuine partnership working toward a shared goal.

See our services
01 Diagnose
02 Design
03 Deploy
04 Optimise

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