Sales process design
How leads enter, how they're qualified, what triggers progression, how deals get closed or killed. We build the process, document it, and roll it out.
Most UK SMEs can't justify a £100k Sales Director salary — but they need someone to own pipeline, performance, hiring and process. Virtual Sales Management gives you a fractional sales leader who runs your sales function 2-8 days per month. Process design, weekly team coaching, pipeline review, hiring decisions, performance accountability. Operator-grade, MBA-led, properly accountable.
We embed as the sales leader for SMEs across Worcester, the West Midlands and UK-wide. Specialism: founder-led SMEs that have outgrown the founder doing sales, but aren't yet at a £100k SD hire.
We act as the Sales Director would act — but for 2-8 days a month at a fraction of the cost.
How leads enter, how they're qualified, what triggers progression, how deals get closed or killed. We build the process, document it, and roll it out.
Honest pipeline meeting with your sales team. Probability-weighting, dead-deal calls, next-step accountability. Replaces the founder doing this in their own head badly.
1:1 coaching for your sales people. Real-deal debriefs. Skill development plans. Performance accountability without the founder having to do the hard conversations.
Sales comp plans that incentivise the right behaviours. We've designed them. Most SME comp plans accidentally incentivise the wrong things.
When to hire your next sales person. What profile. Interview design. Reference calls. The most expensive mistake SMEs make in sales is the wrong hire.
We make the hard 'this person isn't working' calls so you don't have to be the bad guy. Plus the 'this is working, give them more' calls.
Phil's MBA + 13 years carrying a B2B sales quota and then leading sales inside UK home care software means we understand the seat — not from a textbook, but from carrying the quota and the accountability.
We work alongside founder-CEOs, not under them. We replace the founder's sales-leadership burden, not their visibility into the function.
Hiring, firing, comp-plan resets, dead-deal calls. The conversations founders avoid get done — properly and with care.
From £1,500/month, you get fractional sales leadership at a fraction of the £100-150k a full Sales Director would cost. When you're ready to hire, we help you do it and hand over cleanly.
Pick the depth of engagement that matches your team size and the pace of change required.
2 days/month. Weekly 30-min pipeline call, monthly 1:1 with sales lead, monthly 90-min team review. For teams of 1-3 sales people.
4 days/month. Weekly 1hr pipeline call, fortnightly 1:1s with each sales person, monthly team coaching session, quarterly comp + process review. For teams of 3-6.
8 days/month. Embedded as fractional Sales Director. Weekly pipeline, weekly 1:1s, hiring leadership, performance management, board reporting. For teams of 6-12 needing real leadership.
Virtual Sales Management at Lite tier is available as an add-on to the Home Care Agency Bundle at Structured tier and above — sector-specific sales leadership for care-agency business development.
Start with the Business Discovery to set context, or email Phil directly with where the sales function is hurting most. We'll come back with a recommended commitment level and a sample 90-day plan.
No. We lead the team you have, develop them, and help you decide who to keep, develop or move on. We don't come with our own people.
Honest answer: if you have fewer than 2 sales people, the founder probably still needs to be the sales leader. We can advise (via Strategic Advisory instead) but virtual sales management is overkill below that scale.
Then this is the wrong service. We replace SD-level leadership, not coach existing managers. If your Sales Manager needs coaching, that's Sales Training.
We help you hire them, brief them properly, and hand over over 30-60 days. We've done this several times — clean transitions matter for the team's trust in both us and the new hire.
B2B SaaS, professional services, trades (commercial / B2B), home care commercial sales, hospitality group sales. If sales involves a multi-stakeholder consultative process, we can lead it. We don't do retail or transactional B2C.